Instagram
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Analyze Your
Instagram Engagement Rate

Check any Instagram profile engagement rate. Get performance history and growth analysis.

Example: @username or profile link

Creator Education

What is Instagram
Engagement Rate?

Engagement rate is the ultimate metric for measuring how much a creator's audience actually interacts with their content. Beyond simple follower counts, it reveals the true influence and community depth of an account.

Likes+Comments
Total Followers
× 100
= ER%

What is a Good
Engagement Rate?

While a 1% rate is often the baseline, reality is more nuanced. Audience size plays a critical role in your metrics.

Nano & Micro-influencers often see hyper-engaged communities with rates reaching 3% to 6%.

As profiles scale toward mega-influencer status, engagement typically settles between 1% and 3% due to broader reach.

Pro Tip

Don't compare apples to oranges. Use the tiered benchmark table below to pinpoint exactly where you stand.

Detailed Engagement Benchmarks

Target metrics sorted by followers bracket

Followers1k-5k5k-10k10k-50k50k-100k100k-500k500k-1 million
High
> 7.97%
> 3.54%
> 2.61%
> 2.47%
> 2.63%
> 2.46%
Above average4.42 - 7.97%1.62 - 3.54%1.11 - 2.61%1.01 - 2.47%1.14 - 2.63%1.13 - 1.46%
Average3.38 - 4.42%1.25 - 1.62%0.84 - 1.11%0.75 - 1.01%0.87 - 1.14%0.88 - 1.13%
Below Average1.72 - 3.38%0.62 - 1.25%0.39 - 0.84%0.32 - 0.75%0.41 - 0.87%0.46 - 0.88%
Low< 1.72%< 0.62%< 0.39%< 0.32%< 0.41%< 0.46%